Webinar: The Seven Highly Effective Steps to Establishing A Successful CTI Program

This webinar took place on August 27, 2008.

Many forward-looking technology companies have established competitive technical intelligence (CTI) or technology scanning programs to help them grow their businesses. The companies with the most successful programs have well-defined CTI processes with clear-cut objectives. These companies take into consideration the need to address the "people" part of the equation; that is, how to engage scientists and engineers in the collaborative efforts necessary for a successful CTI program. This session will use the Focus-Execution-Discipline principle as a framework for discussing seven steps to establishing a successful CTI program.

1. Develop your customer requirements
2. Design a detailed scouting plan
3. Conduct effective CTI collection activities
4. Systematically evaluate CTI findings for threats and opportunities
5. Engage scientists and engineers in the scouting process
6. Foster an organizational culture of continuous innovation, using rewards and recognition
7. Continuously monitor for potential disruptive technologies

Presenter
Judy Leavitt, Rockwell Collins, Inc.
Judy Leavitt is a Market Research Manager in Corporate Development at Rockwell Collins, Inc. She is responsible for strategic research and analysis for growth opportunities in new markets, and for supporting enterprise strategic and competitive assessments. Judy has 25 years of service with Rockwell Collins. She is a member of the company's Enterprise Risk Management team, which develops risk management processes and identifies, analyzes, and reports risks to the success of the corporation, and she has been instrumental in helping the global technology group implement a CTI process as part of the company's open innovation initiative. Judy has more than 20 years of management experience in academic and corporate libraries; she has written three books on women in management and has taught graduate courses at the University of Iowa. A SCIP member since 1995, Judy served on the board of directors from 2002 through 2005; she currently serves on the board of the Competitive Intelligence Foundation and is co-coordinator of the Iowa SCIP chapter. She is a founding member of SCIP's Women's Leadership Council. In 2006, she received the Catalyst Award for volunteer and leadership contributions and in 2008 she was a recipient of SCIP's Fellows Award. Judy is currently the chair of the Conference Board Council on Competitive Analysis. She has a BA in French from the University of Iowa and an MLS from Indiana University.