Webinar: Selling CI Ideas to the Senior Executive Officer

This webinar took place on June 30, 2008.

To celebrate the upcoming release of the new Competitive Intelligence Foundation book “Starting a Competitive Intelligence Function,” one of the chapter authors William West explains how to start a competitive intelligence department by gaining the support of the senior executive officer (SEO) in your company. At the conclusion of the Webinar, you will know how to: approach the SEO, develop a detailed proposal targeted to the SEO, identify potential political hazardsAt the conclusion of the Webinar, you will know how to:

approach the SEO
develop a detailed proposal targeted to the SEO
identify potential political hazards

About the Presenter: William J. West has been a Marketing Director in the healthcare field for over twenty years. He began his career in advertising sales and was a partner in an advertising agency specializing in retail and entertainment accounts. He is currently the Vice President of Sales for a medical malpractice carrier in Los Angeles.