Competitive intelligence gathering for international markets

This post is part of a series offering guidance to companies considering international expansion.  Today's theme is competitive analysis: it's an introductory view, and a theme I'll return to again in future posts.  Marketing planning (also, a future theme) is a crucial tool for any company, irrespective of size. Think of it as the blue print around which all decisions surrounding your operational and strategic planning will flow.  Competitive analysis or competitive intelligence is one strand of this planning process.  (blog) Una Coleman, "Competitive intelligence gathering for international markets," October 30, 2009

http://bloggertone.com/goinginternational/2009/10/30/competitive-intelligence-gathering-for-international-markets/