The concept of business intelligence for 2010

Competitive intelligence is about more than just analyzing competitors, it's about channeling data-gathering efforts toward the end goal of making the organization more competitive relative to its environment. Also referred to as competitive intelligence, BI is one model executives and managers can use to help them strategize after they have gathered information - in ways that are ethical and legal - from the external business environment (i.e., analyzing the competition) and converted that information into usable intelligence to help them raise their own competitive standards. (blog) Jenny Heart, "The concept of business intelligence for 2010," January 14, 2010

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