
Competitive intelligence: think big, start small (3)
Take your time to build your system since it takes a lot of effort to rebuild once it is live. Think about what you want now, and in the future, put it down in writing, and then start considering tools. Wordpress is a blogging/publishing tool that can receive news feeds (RSS or other) and automatically publish them as articles. I can also manually add articles, documents, anything, and publish that as well. I can tag the information so that Wordpress can separate them and can build areas around topics, competitors, et cetera. For the time being, I decide to build reports and profiles in one of the tools Office offers (and that I already own). Word, Excel and PowerPoint all offer the basic needs, so it's up to the user what he prefers to use. (blog) Jeroen Van Luik, "Competitive intelligence: think big, start small (3)" February 5, 2010 http://www.jeroenvanluik.nl/index.php/2010/02/competitive-intelligence-think-big-start-small-iii/ |
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