Oregon Chapter Meeting

November 20, 2008

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Oregon Chapter Meeting

Optimal Product Pricing through Competitive Modeling

 Thursday, November 20, 2008 - 8:00am - 10:00am

Jake's Grill, Portland, OR

Program Description

At the November SCIP event you will learn about the balance between market share, price, profitability, and calculating the optimum market position through market modeling.  The event will be structured as a short presentation followed by a lengthy interactive discussion.  Market modeling offers a robust way to understand the competitive market environment.

The predictive power of modeling helps business decision makers understand the competitive environment and optimize their position.  The optimum market position is one where any increase in share results in a decrease in profitability.  Modeling helps business decision makers target optimum profitability instead of unprofitable share.  The presentation will use the Nintendo Wii as a case study and show how market modeling would have helped Nintendo better estimate demand, better optimize the Wii price point, and avoid missing $660 million in profit.

About the Speaker

Beau Martin is co-founder of Laventall Martin. He is a former Vice President and head of Interbrand's analytics and solutions architectures team. His experience leading the advanced analytics team served many top global market leaders across numerous industries, and his work has received a number of top honors including an SPSS Insights

Award and Interbrand's own Global Strategy and Global Research Project of the Year awards.  Most recently as the Senior Marketing Scientist for Market Strategies International, he has been recognized as a world-renown choice modeler, frequently presenting at top level conferences at the American Marketing Association and the Professional Pricing Society, where he also taught pricing research techniques for their professional certification program.

Location

Jakes Grill

611 SW 10th Avenue

Portland, OR 97205

Phone: 503.220.1850

Directions

http://www.mccormickandschmicks.com/index.cfm?fuseaction=content.display&pageid=96&id=21

Registration Fees (Includes: Presentation, Full Breakfast & Networking)

SCIP Members - $15.00

Non-Members - $30.00

Students - $10.00 (Please contact Dionedra Dorsey for registration details)

Agenda

Registration, Networking, Food & Beverage - 8:00AM - 8:30 AM

Presentation - 8:30AM - 9:30AM

Networking, Q&A - 9:30AM - 10:00 AM

Contact Information

Sean Campbell, Oregon Chapter Chair email, sean@cascadeinsights.com, 503.631.7552.

Dionedra Dorsey, SCIP Chapter & Member Relations Coordinator email, ddorsey@scip.org, 703.739.0696 x111.

Cancellation Policy

Cancellations not received in writing by Thursday, November 13th will not be refunded. 

No shows will be billed and are responsible for payment.

This event is being sponsored by: Cascade Insights

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