SCIP - Society of Competitive Intelligence ProfessionalsEnhancing the success of our members through leadership, education, advocacy, and networkingEnhancing the success of our members through leadership, education, advocacy, and networking

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Using Social Networking to Enhance CI Programs

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Confused about web 2.0? Not sure how to use social networking sites and what you have to gain from them. Attend the latest SCIP webinar to gain the edge you need on your competition. Webinars from SCIP allow you to connect to CI experts from anywhere in the world—all you need is a personal computer with an internet connection and a telephone. SCIP invites you to learn the "latest and greatest" tips and techniques in this upcoming webinar. Using a MAC? No problem. Instructions are included on the log in information.

Using Social Networking to Enhance CI ProgramsUsing Social Networking to Enhance CI ProgramsWebinar: Social Networking Sites 101

This webinar took place on May 22, 2008

Confused about web 2.0? Not sure how to use social networking sites and what you have to gain from them. Attend the latest SCIP webinar to gain the edge you need on your competition. Webinars from SCIP allow you to connect to CI experts from anywhere in the world—all you need is a personal computer with an internet connection and a telephone. SCIP invites you to learn the "latest and greatest" tips and techniques in this upcoming webinar.

  • What is a social networking site
  • Review the main "business" networking sites in the USA and how they work (key features of each site, differences)
    • Linkedin
    • Ryze
    • Plaxo
  • Review sites outside the USA - (Asia, Europe, Scandinavia) - key components
  • Discuss some specialized sites such as SERMO - only for MD's
  • How to use these sites to a CI professional's advantage
  • Examples of use
    • Finding key contacts
    • Posting a question
    • Company, personnel, job title review
    • Job search
Presenter

Ellen Naylor, President

Business Intelligence Source, Inc.

Ellen Naylor has almost 30 years of sales and marketing experience.  She sold telecommunications products before initiating competitive intelligence (CI) at Verizon, which incorporated Sales.  She conducted financial CI and economic forecasting at Northwest Airlines.  Ellen is president of Business Intelligence Source, which focuses on the integration of sales and marketing using CI skills.  She recently taught elicitation interviewing skills to a company’s European sales/marketing team to collect market intelligence which shape their product development.  Since joining in 1990, Ellen has served on many SCIP committees, including the board of directors. She received the Catalyst and Fellow awards, and has delivered CI presentations globally since the 1990’s.  Ellen is a columnist for CI Magazine on cooperative intelligence, the title of a book she is authoring.  Ellen earned an MBA at the University of Virginia and speaks French.  She spent her childhood n Japan and professes a working knowledge of Japanese. 

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