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Greater Washington DC Chapter MeetingMay 28, 2009
Greater Washington DC Chapter Meeting Be Proactive: Media Analysis for Near Term Scenario Prediction Thursday, May 28, 2009 - 5:30 PM - 8:00 PM Residence Inn - Arlington, Virginia Program Description Few dispute traditional and non-traditional media outlets publish information that matters to the competitive intelligence professional. The question then is how to be proactive in finding, digesting and quickly applying relevant information to your near-term scenario predictions. Good data will slip through the cracks unless you have a smart system in place to catch it. There is a right and wrong way to monitor the media. One is comprehensive and sharp, while the other is sloppy and littered with holes. Join Jeff Trexel, CEO of Infoition News Services, and Steve Lunceford, Director, Global Communications, Deloitte, for a session on building your own internal media tracking system. They will analyze press coverage surrounding the stimulus package - referencing real data and metrics collected from products customized over the past few months for the White House, key congressional committees and several top government contractors. Your competitors, partners, clients and policy makers closely track the media to make better market predictions and decisions. Do you? About the Speakers Jeff Trexel, CEO of Infoition News Services Steve Lunceford is Director of Public Sector Communications for Deloitte, a leading provider of consulting services to U.S. Federal and state/local governments. Mr. Lunceford has 20 years experience in media relations and corporate communications, working with key international, U.S., local and trade media on behalf of firms such as Sprint, Choice Hotels International, Deloitte, RadioShack and the NFL. He has broad-based expertise in corporate positioning and raising awareness for brands and business/consumer products and services; from enterprise IT and wireless, to federal contracts, broadband and hospitality/travel. Mr. Lunceford is an expert in crisis communications planning and execution, and is an evangelist for the use of new media technologies to help achieve traditional communications objectives. He is the founder of GovTwit.com, a listing of government using Twitter, and a co-host of Gov20Rado.com, a weekly podcast about the use of social media in government. Location (New Location) Residence Inn Arlington/Rosslyn 1651 North Oak Street Arlington, VA 22209 703/812-8400 Directions & Parking http://www.marriott.com/hotels/travel/wasrr-residence-inn-arlington-rosslyn/ Registration Fees SCIP Members - $35.00 Non-Members - $45.00 Students - $25.00 (Non-SCIP Student member, please contact Dionedra Dorsey) Agenda Registration & Networking - 5:30 PM Food & Beverage - 6:00 PM Presentation - 6:30 PM - 7:30 PM Q&A / Networking - 7:30 PM - 8:00 PM Contact Information August Jackson, Greater Washington DC Chapter Chair, email: august@augustjackson.net ,703.989.9588. Jeff Trexel, Greater Washington DC Chapter Co-chair, email: jeff.trexel@infoition.com, 703.556.0027. Dionedra Dorsey, Chapter & Member Relations Coordinator, email: ddorsey@scip.org 703.739.0696 x111. Cancellation Policy Cancellations not received in writing by Thursday, May 21st will not be refunded. Activities, Events & Sessions
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