SCIP Greater Washington DC Chapter Meeting: Scenario Analysis: Planning for Uncertain Futures

January 14, 2010

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IMPORTANT NOTICE:
THE DECEMBER PROGRAM HAS BEEN RESCHEDULED FOR
THURSDAY, JANUARY 14, 2010

Greater Washington DC Chapter Meeting
Scenario Analysis:  Planning for Uncertain Futures

Thursday, January 14, 2010
5:30PM –7:30PM
Northrop Grumman/McLean, VA

Description
Scenario analysis is a powerful tool in the competitive intelligence toolbox.  It can overcome two of the most common errors in strategy formulation: over-prediction and under-prediction of change.  Building scenarios is an intense process that helps decision-makers move past their own blind spots and prepare for highly uncertain futures.

A scenario is a detailed description of a future state of affairs.  While scenarios can be compelling and sometimes amazingly prescient, the most important outcome of a scenario analysis is teaching decision-makers to think, act and engage in ongoing “strategic conversations.”  Rather than predicting the future, scenarios work best when they expose and destroy industry mythology and executives’ assumptions that the future will look like the past.

In this briefing August Jackson of Verizon will present a set of scenarios developed to explore the future of the Information and Communications Technology industries, both of which face uncertainties related to the global economy, government regulation and distribution of industry power.  The scenarios will have application for industries as diverse as media and government contracting, as they outline the process of building and applying them to your organization and industry.

August recently delivered this presentation at the Chinese Institute of Competitive Intelligence conference in Shanghai.

About the Speaker
August Jackson has over 10 years of experience applying competitive intelligence methods for technology companies including British Telecom, AT&T and Verizon to deliver market foresight to product, marketing, sales and corporate strategy executives.  Jackson has also worked with government agencies to provide guidance on best practices for exploiting competitive intelligence methods and sources to support government intelligence missions.

In 2007 Jackson received SCIP’s Catalyst Award in recognition for his years of service as the chair for the Washington, DC chapter of SCIP.  He has spoken on diverse topics in CI including advances secondary research methods, social network analysis and the disruptive potential of technology.  Jackson received his undergraduate degree in International Affairs from the George Washington University and his MBA from the Robert H. Smith School of Business at the University of Maryland.

Location
Northrop Grumman Information Systems
7575 Colshire Drive
McLean, VA  22101
(703) 713-4000
Conference Rooms 2208W and 2209W
Please use parking garage behind the building and enter the building through the elevated pedestrian walkway on the 2nd floor.  Turn right past the coffee shop, and the conference room is at the end of the hall.

Directions
From Reagan National Airport
Take the George Washington Parkway North approximately 6 miles to Route 123 South, McLean exit. Exit onto Route 123 (Dolley Madison Blvd.). Travel south for approximately 4 miles to traffic light at Colshire Drive. Turn left onto Colshire Drive. Follow to traffic circle and take 1st right.

From Reagan National Airport—Alternative Route
Take I-66 West. Take Exit 67 to Route 267 (Dulles Toll Road). Take Exit 19A, following signs to Route 123 South (Dolley Madison Blvd.) Tysons Corner. Go to the 2nd traffic light and turn left onto Colshire Drive. Follow to traffic circle and take 1st right.

From Dulles Airport
Take the Dulles Airport Access and Toll Road to Exit 19. Take Exit 19A, follow signs to Route 123 South (Dolley Madison Blvd.) Tysons Corner. Bear right onto Route 123. Go to 1st traffic light and turn left onto Colshire Drive. Follow to traffic circle and take 1st right.

From 495 Capital Beltway
Traveling North: Take Exit 46B North (McLean, Route 123). Stay on Route 123 (Dolley Madison Blvd.) to 2nd traffic light and turn right onto Colshire Drive. Follow to traffic circle and take 1st right.

Traveling South: Take the VA-123 South Exit towards Tysons Corner, Exit 19A. Continue on Route 123 (Dolley Madison Blvd.). Go to the 2nd traffic light and turn left onto Colshire Drive. Follow to traffic circle and take 1st right.

Registration Fees 
SCIP Members - $30.00
Non-Members -  $40.00
Students - $20.00 (Non-SCIP Student member, please contact Robyn Reals)

Agenda
5:30PM – 6:00PM     Registration & Networking
6:00PM – 7:30PM     Presentation and Q&A                      

Cancellation Policy
Cancellations not received in writing by Thursday, January 7th, 2010  will not be refunded.   

                                       
Contact Information
Jeff Trexel, Greater Washington DC Chapter Chair, jeff.trexel@infoition.com,
703-556-0027
Robyn Reals, SCIP Educ. Mgr., rreals@scip.org, 703.739.0696 x107

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