Training: Introduction to Competitive Analysis
April 26 - 27, 2010
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This two-day workshop will take participants through each of the three steps required for successful intelligence analysis. Presenter: Kenneth Sawka, a renowned expert in competitive intelligence, early warning systems, and competitive strategy.
SCIP Training: Introduction to Competitive Analysis Description
Introduction to CI Analysis is a two-day workshop offering the three steps required for successful intelligence analysis. Using a combination of lecture and case study work, the course will present tools and methods for intelligence problem definition and scoping, specific analytic methodologies, and a template for effective intelligence delivery. Workshop participants will have the opportunity to experiment with the tools and methods presented, and consider how to apply them to their CI positions.
Participants will learn to:
Work with their intelligence users to define intelligence problems and scope intelligence projects:
Frame analytic questions in a way that anticipates customer interest rather than simply responding to it
Take an inductive approach to intelligence analysis
Know how to identify key trends and associated indicators
Perform competing hypotheses analysis
Organize and display argument mapping analytic tools
Write effective thesis statements to organize intelligence analysis
Produce intelligence reports that are useful to intelligence consumers
Allocate one’s time to best anticipate key consumer needs Performing successful intelligence analysis requires analysts to:
Identify or anticipate the questions
Answer them rigorously
Deliver the answers effectively Specific course components will include:
Identifying or anticipating the questions
Customer identification
Key Intelligence Questions
Intelligence product positioning, purpose and intent
Answering Questions with Rigor:
Hypothesis generation
Linchpin Analysis
Trends and Indicators
Argument Mapping
Analysis of Competing Hypotheses Delivering Answers Effectively:
Storyboarding intelligence deliverables
Titles and thesis statements
Intelligence report template
Presenter
Kenneth Sawka is a renowned expert in competitive intelligence, early warning systems, and competitive strategy. He is both a successful intelligence consultant and practitioner, having established, implemented, and managed competitive intelligence programs with corporations across a variety of industries, including pharmaceuticals, information technology, financial services, and consumer products. Ken has been featured on CNBC’s Squawk Box, and he also has been quoted extensively on matters of competitive strategy and intelligence in Time, Investors Business Daily, American Banker, and other prominent journals. Ken is a member of the Strategic and Competitive Intelligence Professionals – having served on the Society’s Board of Directors from 1999 – 2002 – and the Association of Former Intelligence Officers, and the Association for Strategic Planning. Ken holds a Masters Degree in International Relations and a Bachelors Degree in Political Science, cum laude, from The American University. Meeting Agenda:
DAY ONE
8:00am Registration and Networking
8:15am Program Begins
10:00am Morning Break
12:00pm Lunch
1:00pm Program Continues
2:30pm Afternoon Break
5:00pm Program Concludes for the Day
6:00pm Optional Group Networking Dinner DAY TWO
8:00am Registration and Networking
8:15am Program Begins
10:00am Morning Break
12:00pm Lunch
1:00pm Program Continues
2:30pm Afternoon Break
5:00pm Program Concludes for the Day
Registration:
Member Rate: $1,395.00
Non-Member Rate: $1,695.00 Hotel Information
Miami Dadeland
9090 South Dadeland Boulevard
Miami, FL 333156 USA
PH: 1.305.670.1035
FX: 1-305.670.7540
Toll Free: 1-800-503-0598
SCIP Rate: $129+ *The special SCIP room rate is available until April 12. Contacts:
Program Content & Logistics: Sandra Skipper at +1.703.739.0696 x110, sskipper@scip.org
Onsite Management: Robyn Reals at +1.703.739.0696 x107, rreals@scip.org Cancellation Policy and Fees: All fees must be paid by the start date of the program. If an invoice was requested, you will be asked to provide a valid credit card number upon your arrival at the program. All requests for refunds must be made in writing. Should you be unable to attend for any reason, please inform us IN WRITING no more than 21 days prior t6o the start date of the event. A credit voucher for the full registration amount will be issued or, if requested, a cash refund, less a 20% cancellation fee. No refunds OR credits will be given for cancellations received less than 21 days prior to the event start date. There are no exceptions to these policies. Registration Transfer and No-Show Policy and Fees: All requests for transfers of registrations must be made in writing. Transfers may result in additional fees depending on SCIP membership status. There will be no refunds on transfers. No-Shows will not be eligible for any refunds and forfeit the registration fees paid. There are no exceptions to these policies.
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