SCIP - Society of Competitive Intelligence ProfessionalsEnhancing the success of our members through leadership, education, advocacy, and networkingEnhancing the success of our members through leadership, education, advocacy, and networking

Home Site Map Help
Member Login:
Password:
Forgot? Click here
Join SCIP



E-mail Signup

Collecting Human Intelligence

This Webinar was presented December 3, 2008.

In order to maximize your human intelligence capabilities a CI manager should be knowledgeable in interviewing, elicitation, and network building.  Not only must you correctly determine where to get the information you need, you must also create a strategy for systematically collecting and preparing it for analysis. You will learn effective strategies to overcome the common roadblocks that inhibit the collection process.

Your learning experience includes:

  • Recognizing how primary collection fits into the intelligence cycle
  • Learning to develop an effective primary collection plan
  • Exploring techniques for collecting information from internal company sources as well as gathering information from external sources including representatives at trade shows, the vendor community, and industry analysts

Presenter 

Paul Dishman, Ph.D. is an Associate Professor of Competitive Intelligence and Marketing at Brigham Young University in Provo, Utah. Paul holds an MBA degree in Marketing and a Ph.D. in Marketing Research. He has taught Competitive Intelligence for ten years and has conducted industry and competitive intelligence projects for over two decades. For three years, Paul served as Competitive Intelligence Scholar-in-Residence at American Microsystems. Paul lectures on Competitive Intelligence to a variety of companies, organizations, and conferences. During the past few years, he has spoken at the SCIP Annual Conference, in Beijing and Shanghai as part of a United Nations invitation, the American Marketing Association, 3M, IBM, Immunex, American Airlines, Microsoft, and various professional groups and SCIP chapters.  

Page Tools

Share Share Print Print
RSS RSS
Digimind