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SCIP09 :: Workshops
 |      | Education Sessions Workshops Schedule
| Workshops Tuesday
8 a.m. - 5 p.m. | Using Competitive Intelligence to Predict Your Competitors’ Pricing Actions
Paul Hunt and David Gibson
Explore the ethical and legal issues prevalent around the area of competitive pricing. This course gives the attendee an excellent perspective on the subject of pricing—the single highest point of leverage in business.
Effective and Efficient Human Intelligence Collection (With a Clear Conscience)
Paul Dishman and Roger Phelps
Anyone who uses interviews as part of their research should jump at this opportunity to learn more about human intelligence, which will provide an introduction to elicitation techniques, social network development, and specific skills and techniques to garner accurate information.
| Tuesday
1 p.m. - 5 p.m. | Positioning Competitive Intelligence to Executives
Kirk Tyson
Your internal executive customer thinks in strategic management terms, not in CI terms. By better understanding the strategic management process, a CI practitioner can better manage executive expectations and understanding of intelligence.
From Implication to Implementation: Executing Strategic Intelligence Insights
Kenneth Sawka and William Dragon
Wondering what to do with the insights your competitive intelligence function generates? This workshop provides a practical, hands-on approach to insights from their generation to using them to implement well-considered actions.
| Wednesday
8 a.m. - 5 p.m. | How to Set Up a World-Class CI Function
John Prescott and Alessandro Comai
Apply a world-class competitive intelligence model to your organization’s current method of competitive intelligence management. Participants will benchmark their companies’ development, current status, and future plans.
CI 101®
Todd Welda and Mike Sandman
This full-day workshop offers professionals new to competitive intelligence a comprehensive introduction to the field, learning the primary and secondary resources available to you and how to access them.
CI 101® is a registered trademark of Fuld & Company, Inc.
Introduction to Psycho-Metric Research Intelligence and Visual Data Intelligence (PRI101, VDI101)
Sanjay Seth
Smart organizations use customer-based competitive intelligence-gathering methods to monitor latent emotional and psychological factors that cause customers to switch to competitors. Participants will learn how to "fix" the common weakness of survey research by using Psychometric tools and techniques. Anyone, who is involved in conducting or use results of any kind of questionnaire based survey research, would benefit significantly and learn why results of traditional surveys of customers, employees, competitors, and brands are not effective.
| Wednesday
8 a.m. - 12 p.m. | The Path to the Executive Suite—the Eight P’s to Power
Ava Youngblood
Focusing on more than doing a “great job,” this workshop will use case studies and examples from executive coaching and searching files to provide an understanding for real and sustainable executive leadership success.
The KIT User-Needs Identification Process: Understanding and Using It!
Jan Herring and David Francis
This workshop will provide a working-level understanding of the most effective user-needs identification process being used by CI professionals today as defined by the Key Intelligence Topics (KITs) process, a method successfully applied in numerous companies.
| Wednesday
1 p.m. - 5 p.m. | CI In China
Qihao Miao with a practitioner and consultant panel: Joseph Goldberg, Gary Lim, David DeChant, and Kent Potter. China, and its field of competitive intelligence, is growing at a phenomenal pace. Gain insight into this historic growth and its effect on your business and CI management.
The Holy Grail: A True Framework for Measures of Effectiveness (MOE) and ROI
David Kalinowski and Gary Maag
How do you demonstrate the value of your CI function? Find out with this new ROI model, used as a framework that can be modified to fit different situations and organizational cultures. |
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