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Keynote Speakers
Schedule
Workshops
Education Sessions
Hotel and Travel Information Committee Sponsor and Exhibit Opportunities
Optional Tour
| Workshops
November 4
9:15 a.m.
The Metric-Based Competitive Assessment [MCBA], How to Build Best in Class Metric Based Competitive Assessments that provide for real EarlyWarning and Risk Assessment
Nanette Bulger of Philips Healthcare, Anca Costea and Mauricio Benavente of Covidien
CI professionals at all levels will benefit by learning to identify and apply metrics to the development of competitor profiles and know which metrics will be important in determining a competitor’s ability to succeed in various markets.
From Firefighters to Futurists - Developing World Class CI
Hans Hedin of Global Intelligence Alliance Group, Jens Thieme
This workshop provides a hands-on learning experience about the key elements of a modern CI function and their development options. It will identify and describe CI process elements, organizational setup options, the various scopes of a CI function, tools potential, cultural status, driving forces and key success factors.
1:45 p.m.
Bridging the Communications Gap Between Practitioners and Executives
Scott Leeb of Prudential Retirement, Eduardo Flores Bermudez, M.D. of Bayer Schering Pharma AG
This workshop will begin by establishing a framework for understanding how senior executives think, what drives them, and what it means for the provision of competitive intelligence. This will be accomplished through a group exercise and discussion of the critical questions that executives need answered.
Integrating Competitive Intelligence and Business Strategy to Enhance Valuable Decision Making
Avner Barnea of Ono Academic College
The first part of this session will focus on models of integration, to create the best value to the decision-making process in a corporation. The second part will be a comprehensive analysis of a case study that will be presented and discussed in the class through active involvement of the attendees.
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