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SCIP UK Presents: Stepping Stones to Extracting Value from Social Media for CI?
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With the propagation of ‘big data’, the access to public information into a competitor’s perspective is more readily available. From a customer sentiment, supplier/competitor interaction, employees (past and present) to possible markets, the use of social media can yield additional insight. CI professionals must keep up to date with the tools available for use.

2/25/2016
When: Thursday, February 25, 2016
5:15 PM
Where: EE, the Point, 37 North Wharf Road, London W2 1AG
The Point
37 North Wharf Road
London, Nearest tube station is Paddington, accessible on  W21AG
United Kingdom
Contact: Andrew Beurschgens, SCIP UK Chapter Chair


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SCIP UK Presents:

Stepping Stones to Extracting Value from Social Media for CI?

Thursday 25th February 2016 5.15pm through to 8pm

EE, the Point, 37 North Wharf Road, London W2 1AG

With the propagation of ‘big data’, the access to public information into a competitor’s perspective is more readily available. From a customer sentiment, supplier/competitor interaction, employees (past and present) to possible markets, the use of social media can yield additional insight. CI professionals must keep up to date with the tools available for use.

This session will explore the most popular tools available, shortcuts and provide a platform of discussion to understand how these tools can benefit your intelligence practice and methods.  Additionally, examples of companies that have successfully and unsuccessfully used social media in their CI programs.

 This session will answer the following:

·         How to identify  which social media channelts are beneficial for your company

·         Social media metrics (analytical tools to monitor and track)

·         Pointers on how to develop a social media tool collection

·         How to conduct behavior on social media (ethics and rules to follow)

Infographics, Twitter, Weibo, Instagram, Pintrest, Path, You Tube, Vine, Snapchat, Periscope and Meerkat are some of the tools to be discussed

Join SCIP UK for this complimentary event!  

 

Speaker Profile

Analytical Storyteller, Suki Fuller is Founder of Miribure a strategic & competitive intelligence company. Recognized for diverse experience and noted for early adoption of new technologies in the advancement of competitive intelligence, she uses storytelling to take you on the journey from data gathering, organizing and analyzing to a point of understanding the next potential chapter. Ms. Fuller advises businesses from start-ups to MNCs and investors how better to mitigate risk and build resilience with the integration of intelligence into their core business process. Her areas of focus lie within agile competitive and emergent strategies for intelligence analysis.  She also trains and mentors startups at MassChallengeUK the world largest start-up accelerator.

 Location

EE

The Point

37 North Wharf Road

London, W2 1AG

Nearest tube station is Paddington, accessible on Circle, District and Metropolitan lines.

Directions

From Paddington Mainline Station (3-5 minute walk): Head for platform 8, aiming for the walkway above platforms 1 through to 8.  Instead of heading through the barriers to platforms 11-14, take the path bearing right.  Follow the windy path in the direction of Sheldon Square and come up the stairs instead of entering the entrance for the tube.  Turn right at the top keeping the canal on your left.  Turn left over the bridge crossing the canal, with The Point being the building on your right hand side.  It is a nine story glass & steel construction shaped like an iron, with the main reception on the flat edge opposite Marks & Spencer building.

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