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SCIP Philadelphia Presents: Can We Credibly Measure CI Performance for & Demonstrate Value to ROI?
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It’s a question as old as marketing itself; is it worth it? Decision-makers want to be sure resources are expended on the right kind of activities and that positive value is returned.

3/29/2016
When: Tuesday, March 29, 2016
6:00 PM
Where: Independence Blue Cross Center for Health Care Innovation Philadelphia,
1700 Market Street
7th Floor
Philadelphia, Pennsylvania  19103
United States
Presenter: Craig McHenry, Sr. Director Business Development for The ABIS Group
Contact: Jerry St. Clair - Philadelphia/Delaware Chapter Co- Chair


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It’s a question as old as marketing itself; is it worth it? Decision-makers want to be sure resources are expended on the right kind of activities and that positive value is returned. Too many CI professionals lack convincing responses when asked by senior executives to justify their budgets or staffing requests, whether it be financial measures like return on investment (ROI) and internal rate of return (IRR), year-on-year productivity improvement indices, or just doing “far more with much less.” Unfortunately, even after decades of practice and scholarly research on this topic, no accepted industry convention exists to consistently and reliably connect CI results with organizational ones.

Join us Tuesday March 29th in Philadelphia when we’ll discuss a variety of approaches, philosophies, processes, and methods that can illuminate the conversation between the CI professionals and organizational leaders. Benefitting from over two decades of successful experience in leading several top CI functions, our presenter,

Craig McHenry will share with you:

•Measurement and valuation approaches and tactics demonstrated to work, as well as some of those that don’t.
•Critical factors to address in demonstrating CI performance and its impact to the organization •Quantifiable methods that CI professionals can use to better connect their function’s results with organizational ones
•How to be better prepared the next time you are asked to come to the table with a case for why CI needs additional resources (or to keep the ones they have.)

Featured Members
Avner Barnea2016 SCIP Distinguished Member Award Recipient - Academic
Alexander Stumpfegger2016 SCIP Distinguished Member Award Recipient - Solutions Provider

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