The number of companies that are successfully deploying various kinds of Competitive Intelligence (CI) portal solutions are constantly growing. The phrases CI portals, Intelligence systems, CI tools, MI portals are heard everywhere, but what do they really mean? And why should you really care? The purpose of this session is to bring some clarity to the concept of CI portals, their range of functionalities, and the benefits an intelligence team should expect them to provide.
The session will cover the topics below and prepare attendees for effectively applying the latest technology and software in their intelligence work:
§ Introduction to CI Portals
§ How does a CI Portal support the CI process?
§ How do you select a CI Portal that suits your requirements?
§ How do you implement a CI portal effectively?
This session will include real case examples of market and competitive intelligence portals and the opportunity for an open-forum discussion to address any specific challenges attendees have faced.
As ever, there will be the opportunity for light refreshments and also the chance to engage with peers and practitioners alike.
Jesper Martell is the Chief Executive Officer (CEO) and cofounder of Comintelli (www.comintelli.com), a leading CI software company. Prior to founding Comintelli, Mr. Martell had a career at Ericsson where he created, established, and managed the corporate Intelligence Centre, at the time regarded as the largest competitive intelligence system in the world. Mr. Martell holds a Master of Business Administration (MBA) from the Stockholm School of Economics and he can be reached at firstname.lastname@example.org.