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Join SCIP MN for: Building a Competitive Intelligence Program: It's easy to do from scratch, right?
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Brenda Wyland, Director of Marketing - Appareo, will focus on the opportunities and challenges surrounding building a competitive intelligence program from the ground up. Learn first-hand the complexities of starting such a program in a fast-paced, high growth organization. Specifically, learn about why technology roadmaps matter, how processes play a critical role and yet there are times when you need to throw them out the window, but more importantly why people are vital to success.

4/21/2016
When: Thursday, April 21, 2016
5:30 PM
Where: 500 East Grant Street
Parking is available on Portland between 10th st and East Grant for $4.
Minneapolis, Minnesota 
United States
Presenter: Brenda Wyland, Director of Marketing for Appareo
Contact: Julie Johnson


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Presentation Overview

Brenda Wyland, Director of Marketing - Appareo, is going to focus on the opportunities and challenges surrounding building a competitive intelligence program from the ground up. Learn first-hand the complexities of starting such a program in a fast-paced, high growth organization. Specifically, learn about why technology roadmaps matter, how processes play a critical role and yet there are times when you need to throw them out the window, but more importantly why people are vital to success.

About our Speaker:
Brenda Wyland currently serves as the Director of Marketing for Appareo. In this role, Ms. Wyland is responsible for the overall strategic direction and positioning of innovative and complex end-to-end solutions spanning several industries. Her responsibilities include competitive intelligence, brand development, strategic product positioning, communications, technical writing, and corporate events.

Prior to arriving at Appareo, Ms. Wyland spent nearly six years with the NDSU Research & Technology Park in Fargo, ND where she served in various roles including the Interim Executive Director and Associate Director. Ms. Wyland was responsible for the overall strategic development, fiscal and personnel management, and day-to-day operations. She worked with the private sector to foster public-private partnerships and build new start-ups. She also managed the Fargo Moorhead Angel Investment Fund whereby private investors made equity investments in early stage high-tech companies.

Ms. Wyland received her Master's Degree in Business Administration from the University of Sioux Falls and has served on several national committees.

About Appareo
Appareo Systems, LLC is a recognized leader in the custom design, development and manufacture of innovative electronic and software solutions for several industries including aerospace, agriculture and construction. Through the creative application of cutting-edge technologies, Appareo creates complex end-to-end solutions that include both mobile and cloud-based components. The company is privately held, with world headquarters located in Fargo, N.D., and design offices in Tempe, Ariz. and Paris, France.

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