This session will cover the 5 key reasons competitive intelligence teams don't grow, and how teams should avoid these pitfalls. This includes developing a professional services mentality, the role that buyer personas can play, and how to build out an effective and balanced team.
Sean Campbell is the CEO of Cascade Insights, a competitive intelligence and market research firm for B2B technology companies. A 20-year technology veteran, Sean oversees the health of the firm, drives the company’s thought leadership efforts and maintains relationships with key clients.