Planning is the key to any successful project, and Competitive Intelligence projects are no exception. Learn about the single-most important element of Data Collection Planning and how it can contribute to a more successful in-house or outsourced CI project. Come learn and share the tips and tricks CI experts use to triage KIQs and source classes, and hear case studies and “real world” experiences that will bring abstract concepts to life and illustrate the value of a well-planned approach to CI data collection.
Join us Wednesday June 22nd in Philadelphia for an evening of lively discussion and networking, and learn about data collection planning methods that will make your CI projects more manageable, more efficient, more cost-effective and more successful.
Sherry Dickerson has more than 20 years of experience in competitive intelligence research and analysis. She has researched and managed hundreds of competitive intelligence engagements across multiple industries including pharmaceutical and biotech, financial services, information technology, consumer products, automotive, and food and beverage. Her ad hoc and long-term monitoring engagements have included product development/pipeline research, go-to-market strategy analysis, win/loss analysis, near-term-move assessments, competitor profiles, conference coverage, design and facilitation of war games and scenario planning.
Currently the Managing Partner of Cardinal Consulting, and a former Senior Vice President at Signia Partners, Sherry is equally adept at collecting both highly nuanced tactical data as well as strategic insights to ensure that client deliverables go beyond just relaying the “facts” to include the implications and potential impact of each finding.
Manuela Levitt has over 12 years of competitive intelligence expertise, specifically with primary source interviewing and conference coverage. She has conducted research and analysis for pharma, biotech, and CRO clients across numerous competitive topics including pipeline monitoring, clinical trial design, and go-to-market strategies. In addition to her pharmaceutical and biotech experience, Manuela has extensive experience in financial services. She has experience with B2B and B2C financial services organizations, financial advisors, retirement planning, consumer banking, tax filing service providers, and credit card research ranging from the associations to the processors. Her expertise in the financial services and pharmaceutical/biotech markets has been honed with dozens of research projects and thousands of in-depth interviews. Her conference coverage experience includes major US and EU meetings.
Ballard Spahr LLP
1735 Market Street, 48th Floor
Philadelphia, PA 19103-7599
Ballard Spahr offices are located two blocks south of Suburban Station
Public transportation and attendee-paid parking is available nearby.
For driving directions, see: http://www.ballardspahr.com/offices/philadelphia.aspx
6:00 PM - 6:30 PM Registration and Networking (with refreshments)
6:30 PM - 7:30 PM Live Presentation
7:30 PM - 8:00 PM Q&A and Networking
Register by June 15, 2016 for discounted pricing!
SCIP Member & Student: $0
After June 15, 2016:
SCIP Member & Student: $20.00