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SCIP UK Presents: From Event to Action | WIN LOSS Analysis in Action - An E- Learning Event
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7/19/2016
When: Tuesday, July 19, 2016
2:00 PM
Where: Webex | Details to be sent on the day of the webinar once your registration has been confirmed
United States
Contact: Andrew Beurschgens


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Join SCIP UK For this E-Learning Event

July 19, 2016

2pm-3pm GMT 

 

Presentation Synopsis
Last year BI Source’s Ellen Naylor and author behind ‘Win Loss Analysis| How to Capture and Keep the Business You Want’ took the great and the good assembled from SCIP UK, SCIP Portugal and SCIP WesternNew York on the theory behind and her 20+ years’ experience with WIN LOSS Analysis. This webinar shares a practitioner’s experience in actioning the sound advice from the networking event and how it was put into practice across not one, not two but three business problems since that network event last July.

In this session we will explore how Ellen Naylor’s best in class theory was applied in practice with lessons learnt. We will cover the following topics:
-Recap What, Why and How from BI Source’s Ellen Naylor
-Context
-EE’s Starting Blueprint | Best in Class Approach
-Actioning Best in Class and Lessons Learnt
-What’s Next?

Unlike our previous networking events, this will be a webinar with the opportunity to take questions through the webinar panel. All questions will receive answers either during the webinar or as a quick follow up.

Speaker Profile
Andrew Beurschgens, Head of Market Intelligence, EE

Andrew is the Head of Market Intelligence at the UK mobile network operator, EE, the recently acquired leading 4G mobile network by BT. In cooperation with other volunteers from both the practitioner and supply side of the competitive intelligence discipline, Andrew is acting Volunteer of the UK Chapter. He is both a Catalyst Award winner as well as individually recognised for his volunteer services to the profession, its members and has been a sense of energy behind many of SCIP’s European Conferences since 2006 as speaker, conference chair, conference committee member, workshop facilitator and more recently, compere. He can be reached at @abeurschgens or @scipuk

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