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Leveraging the Power of the Brand for Pricing Using Digital Data (Customer Reviews)
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10/13/2016
When: Thursday, October 13, 2016
12:00 PM
Where: E- Learning Event. Access Information Provided Upon Registration
United States
Contact: Michelle Winter
703 739 0696 x115


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There are multiple pricing algorithms that exist to provide optimum prices basis elasticities, competitive information and a host of parameters. However, one key element that often is overlooked is the power of the brand. How much would a customer be ready to pay more for on the account of brand equity? This webinar will explore how information in digital channels can be harnessed at a very granular level and factored into the optimization models to better manage outcomes. 
Attendees will learn how to incorporate digital media data to boost product prices leveraging the marketing and branding efforts, and check the efficacy of the brand equity built by the marketing teams. 

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