Co hosted by The Insights Distillery's Catriona Oldershaw and EE's Andrew Beurschgens, this event will explore how competitive intelligence professionals can take advantage of recent advances in social media monitoring and analytics tools to gain much faster access to market insight. Real examples of what is possible will be provided, including a deep dive into EE's own social CI programme roll-out. This will lead into a round table discussion addressing CI challenges with social media.
Key take outs will include:
* A framework for rolling out a comprehensive social media competitive intelligence programme which caters for sophisticated strategic needs, based on applied experiences and lessons learnt
* An understanding of new social media intelligence tools, such as image recognition tools, and how they can be used for market and competitive intelligence purposes
* Advice on how to work collaboratively with colleagues in Marketing and Insight/Research who might currently 'own' social media monitoring for their organisation in order to gain meaningful CI insight from social media
It builds on the event earlier in the year, the key takes outs from which can be obtained from SCIP's Member Magazine http://bit.ly/2bjizZW or email firstname.lastname@example.org for a copy!
As ever, there will be the opportunity for light refreshments and also the chance to engage with peers and practitioners alike.
Catriona Oldershaw | Co-founder The Insights Distillery (“TID”)
Catriona has 20 years’ experience in senior agency and client-side marketing and commercial roles, including 4 years as Managing Director UK at social media monitoring provider, Synthesio, where she was selected as a member of the Silicon Valley Comes to the UK Top 100 Club of most promising UK based business leaders of high growth companies. She has spoken at numerous events as a social media intelligence expert, including Social Media World Forum, Social Media London, techMAP, NewMR and news:rewired.
Andrew Beurschgens | Head of Market Intelligence, EE
Andrew is the Head of Market Intelligence at the UK mobile network operator, EE, acquired earlier this year by BT. In cooperation with other volunteers from both the practitioner and supply side of the competitive intelligence discipline, Andrew is acting Volunteer of the UK Chapter. He is both a Catalyst Award winner as well as individually recognised for his volunteer services to the profession, its members and has served on the SCIP Board and Executive Committee.