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SCIP SV Presents: How Companies are Embracing Customer Advisory Boards to Gain Competitive Advantage
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Intelligence experts are no strangers to customer satisfaction surveys and focus groups. However, there’s a new type of conversation taking place between a company’s executive team and a select group of its most important customers. This group comes together to form a Customer Advisory Board (CAB) and provide feedback and direction in order to help guide the company forward. This strategic, higher-level conversation yields a greater payoff for both the company and all of its customers.

When: 9/20/2016
From 6:00 PM until 9:00 PM
Where: NetApp (Building 1)
495 East Java Drive, Sunnyvale CA 94089
Building 1, EBC/Founder's Theater
Sunnyvale, California  94089
United States
Presenter: Mike Gospe
Contact: Alok Vasudeva

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Thomson Reuters



Mike Gospe

KickStart Alliance



  • Learn the purpose of a Customer Advisory Board (CAB)
  • Understand how CABs fit within the broader landscape of other “voice of the customer” tools (i.e., surveys and focus groups)
  • Explore CAB case studies and how companies are using them to discover and strengthen their competitive advantage
  • Determine if a CAB is right for your company


Mike Gospe is the co-founder and principal of KickStart Alliance, a sales and marketing leadership consulting team. He’s an accomplished leader, marketing strategist, and corporate executive who understands what it takes to market and sell to today’s B2B companies.


Since 2002, Mike has helped companies design, facilitate, and execute more than 100 CABs worldwide. In 2013, he documented his CAB methodology in his two-volume book, The Flipchart Guide to Customer Advisory Boards.


Prior to founding KickStart Alliance, Mike spent 12 years at HP and Sun, holding a number of marketing executive leadership roles. Through his tenure as a corporate leader and consultant, he’s helped numerous companies articulate a vision, create competitive differentiators, and strengthen their customer relationships.


You can find many of his CAB-related articles, blog posts, and videos on his website, CAB Resource Center.



6:00 PM – 7:00 PM Networking & Refreshments

7:00 PM – 7:05 PM Event Sponsor Talk - Thomson Reuters

7:05 PM – 7:15 PM | SCIP Chapter Announcements

7:15 PM – 7:30 PM Chapter Sponsor Talk, Marc Limacher, Founder & CEO, INOVIS, Inc.

7:30 PM – 8:30 PM | Featured Speaker Presentation, Mike Gospe, Co-founder and Principal, KickStart Alliance

8:30 PM – 8:45 PM | Q&A and Adjourn



Click here for more information and registration details

There is no charge for this event; however, due to limited seating, advance registration is required.


Featured Members
Jesper Martell2016 SCIP Distinguished Member Award Recipient - Solutions Provider
Alexandre DelRey2016 SCIP Distinguished Member Award Recipient - Practitioner

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