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Trend Monitoring and Analysis: Anticipating Disruption - An E-Learning Event
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10/19/2016
When: Wednesday, October 19, 2016
10:00 AM
Where: Access to E-Learning Webinar to be Provided After Registraton
United States
Contact: Michelle Winter


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Understanding market trends and their impact is key to the future success of any organization.  As dynamic competitive landscapes continue to evolve across industries, companies can no longer simply react quickly to market changes and disruptions.  The ability to better anticipate changes and disruptions in the market, and their implications, can be the difference between success and failure for some organizations.  In this session, we will discuss how to best identify and monitor trends that could impact an organizations differentiation in the market and anticipate potentially disruptive trends and business models.  The lessons learned are vast in this area (see Blockbuster, Hummer, Kodak, etc.), where simply reacting to trends and disruptions is not enough to remain successful. 

In this session, we will focus on:

·        What is a trend?  How to know if it is potentially disruptive?

·        How to best align monitoring efforts with impacts to your differentiation

·        How to prioritize and monitor identified trends

·        Standard processes and Procedures for effective trend monitoring and analysis

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