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SCIP Minnesota Presents: Intelligence by Role - A Panel Discussion with PDMA, CCXP and Line of Sight
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9/27/2017
When: 9/27/17
5pm-7pm Central Time
Where: 500 East Grant Street
Minneapolis, Minnesota  55404
United States
Contact: Julie Johnson - MN Chapter Chair


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Join SCIP Minnesota for a Panel Discussion and Networking on September 27, for an insightful Panel Discussion where you will be able to learn from top experts in the competitive intelligence, product management, and customer experience arenas.

 

Competitive Intelligence is, in essence, a perspective on changing market conditions. This means identifying risks and opportunities early enough to allow a company to adapt its strategy or in extreme cases, change it. This simple definition defines competitive intelligence from all other information, data, and research services. Information alone is not a perspective on change as information does not automatically lead to insight. Yet the vast majority of companies and executives confuse these two to the detriment of their performance. 

This discussion will touch on and provide insight on common challenges like what type of intelligence leadership is looking for and illustrate how top practitioners gather intelligence for internal use and on their competitors.  Our panelists will also illustrate some useful tips and tools that are implemented by top practitioners

 

Registration is now open.

Featured panelists will include:

  • Tom Mcgoldrick, Strategic Insights Director of UnitedHealth Group

  • Lori Laflin, Global Customer Engagement Research Program Manager, Cargill, Member CXPA and member of CCXP
  • Mark Jensen, Director of Product Management-Distribution, Epicor Software/ Board of Directors, PDMA 
  • Steve Schulz, Founder, Line of Sight Group

The Panel will be moderated by Brett Norgaard, Principal, Line of Sight Group.

 

 

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