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Using Competitive Intelligence to Inform Law Firm Strategy - A Collaborative Event with LMA
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Using Competitive Intelligence to Inform Law Firm Strategy - A Collaborative Event with LMA

9/26/2017
When: Tuesday, September 26, 2017
12pm Central Time
Where: United States
Contact: Michelle Winter

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SCIP is pleased to present in collaboration with Legal Marketing Association:

Using Competitive Intelligence to Inform Law Firm Strategy - An E-Learning Event

Tuesday, September 26, 2017

12pm Central Time

 

CI was born of necessity.  For a long time, law firms didn’t need it, but they have entered an era with flat billings, low productivity and work which is moving in-house or to other providers (alternative legal service providers, other professional services). 

Client intelligence, business intelligence and analytics can help law firms become more productive and profitable.  They can help tailor fee proposals which are lucrative but fair to both law firm and client.  They can provide client understanding which can identify and help rejuvenate waning relationships and foster cross-selling within the firm.  Competitive Intelligence can inform a view of the marketplace which can help law firms grown in underserved industries and geographic areas.

Learning Outcomes:

  • Work across departments to identify underserved clients and areas of potential growth.
  • Analyze internal metrics for weaknesses and strengths.
  • Spot industry trends which can lead to new business opportunities.

CLICK HERE TO REGISTER

 

Our Speakers:

  • Jeffrey Cohan (SCIP), Director of Libraries and Knowledge Management Services,Fitzpatrick, Cella, Harper & Scinto
  • Adam Severson (LMA), Chief Marketing and Business Development Officer,Baker Donelson
  • Virginia Ryan (LMA/Moderator), Competitive Intelligence Senior Analyst, Butler Snow, LLP

 

 

Featured Members
Paul Santilli, Hewlett Packard Enterprise2017 SCIP Distinguished Member Award Recipient - Practitioner
Peter Grimm, Cipher Systems LLC2017 SCIP Distinguished Member Award Recipient - Solutions Provider

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