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SCIP Minnesota Presents: A Lunch and Learn Event: Building Better Relationships with Your Buyers
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11/15/2017
When: Wednesday, November 15, 2017
11:30am Central Time
Where: This is an E- Learning Event - Access will be provided after registration
United States
Contact: Julie Johnson


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Building Better Relationships with Your Buyers - A Lunch and Learn Event

November 15, 2017 

11:30am Central 

REGISTER HERE

 

Description:

Today it is more important than ever to build better relationships with your customers, as in this day and age of social media, they now talk to 130+ people at a time. They have a megaphone, making it easier for positive and negative messages to spread fast and wide. 

Organizations may delight in learning more about their customer relationships than ever before and in providing features and services to please every possible aspect. But customers delight in neither. Customers cope. They mostly tolerate all the nuances that organizations are passing off as relationships with them. Customer satisfaction rates are at an all-time low, while complaints, boycotts, and other expressions of customer discontent rise. Ironically, the very things that organizations are doing to build relationships with their customers are often the things that are destroying them. 

Customer relationships are powerful in theory but troubled in practice. When organizations ask their customers for friendship, loyalty, and respect, too often they don’t give those customers friendship, loyalty, and respect in return. 

A vast majority of relationship programs are set up with the arrogant assumption that customers should be happy in a relationship where they just sit around and get bombarded with marketing messages in order to get them to react. This is a mistake. This webinar by SCIP and Market Awareness will provide you with the necessary steps to implement a best-in-class relationship model because organizations are undermining their own best efforts, and they need to get things back on track. Customer relationships are a process, not an event.

Featured Members
Paul Santilli, Hewlett Packard Enterprise2017 SCIP Distinguished Member Award Recipient - Practitioner
Peter Grimm, Cipher Systems LLC2017 SCIP Distinguished Member Award Recipient - Solutions Provider

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