How do you sell your intelligence program to management? This long running question has been asked and addressed over and over but still successful execution somewhat remains unanswered. Getting a seat at the table, developing ROI, creating an early warning system, being part of the strategy, understanding whether your company even has a strategy are often the obstacles and render intelligence integration into decision making an elusive task. Why? The reason is somewhat obvious. Every business has a unique cadence by which they conduct their business, develop innovations, go to market with products and generate sustainable revenue. If they do not, they are usually out of business before too long. Understanding what that business cadence consists of, building intelligence touch points into that business cadence and integrating successful decision tools into the process via key company internal partnerships enables the recognition of intelligence as a key component in robust decision making and the natural development of an early warning capability.
During this webinar, we will gain the following insight from an international practitioner on the following;
- Practical and proven understanding of the way companies plan strategy, whether they actually have a formal process to speak of or not
- An introduction to a few tools to get you started that can be built in partnership with other functions
- Why early warning is a natural outcome of this methodology and a simple example of how you might start the development of an early warning system (EWS) for your company
Nan Bulger, CEO, SCIP and Long Time International Practitioner
Armed with 38 years of experience in Executive level CI, Strategy, Product Development and Marketing, Nanette [Nan] Bulger is the CEO of SCIP. A longtime dedicated practitioner and international consultant in these disciplines serving profit, non-profit and academic entities. She has extensive multinational & cross industry experience and is an accomplished author, speaker and developer of decision support methodologies, tools & processes.
A creative visionary, she has developed and implemented a variety of business/competitive intelligence and marketing methodologies and toolkits which are used cross industry in both profit and non-profit sectors and her measurable early warning programs and executive dashboard tool kits are well known and unique in business. She has built several BI and CI organisations for top companies across the globe.
A frequent speaker, writer and trainer, Nan is an internationally published author on a variety of market and competitive intelligence, marketing, strategic planning and intellectual property topics. She has a B.S. in Physics/Environmental Science from Bridgewater University, an MBA in Strategy and Marketing from Southern New Hampshire University, and an Executive Post Graduate Certificate in Strategic Risk and Uncertainty from the Massachusetts Institute of Technology [MIT].