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SCIP Dallas Presents: Win/Loss Analysis:How to Capture & Keep the Business You Want - Ellen Naylor
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5/4/2017
When: May 4th, 2017
6:30pm CST
Where: Lone Start Analysis
4505 Excel Parkway
Suite 300
Addison, Texas  75001
United States
Contact: Laurie Young


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No matter the industry, Win Loss analysis will enable your company to be more proactive. Win Loss results provide early warning for the external factors that affect sales, product development, marketing, strategic planning, R&D, and alliance development. When you conduct Win Loss analysis regularly, a loss in your target market becomes a one-time event, rather than developing into a losing trend.

In her book, Win/Loss AnalysisShe shares 25 tactical benefits of Win Loss. Here are a few of her favorites:

  • What features or services the competition promises, but doesn’t deliver.
  • Good and bad customer testimonials.
  • New technology being deployed, promised or rumored in the marketplace.
  • Product or service tweaks that will extend their shelf life and profitability.
  • Product and service features that your customers value versus those they don’t.

In Win/Loss Analysis,She also shares 15 strategic benefits of Win/Loss analysis. Here are a few favorites:

  • Learn what business to walk away from.
  • Unintended product uses.
  • Which business sweet spots to strengthen.

Featured Members
Paul Santilli, Hewlett Packard Enterprise2017 SCIP Distinguished Member Award Recipient - Practitioner
Peter Grimm, Cipher Systems LLC2017 SCIP Distinguished Member Award Recipient - Solutions Provider

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