 
Change is in the Air:
Strategic and Competitive Intelligence Professionals
The latest news from SCIP
is that our Board of Directors voted to change SCIP’s name from
“Society of Competitive Intelligence Professionals” to
“Strategic and Competitive Intelligence Professionals.”
This modification reflects the developing evolution of our profession
and acknowledges the relationship between competitive intelligence and
strategy.
The name change will help us to:
• Support a focus on strategic decisions, one of the
organization’s
principal goals.
• Include individuals who both work with and are customers
of intelligence
practitioners.
• Increase the connection of senior decision-makers with the
CI effort.
• Emphasize both the tactical and strategic orientation of
our members.
• Create a unique value proposition by combining strategic
and
competitive intelligence.
• Maintain the SCIP acronym to preserve our 25 years of
brand development.
Sincerely,

Ken Garrison
CEO, SCIP
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POINT
OF VIEW
Growth
and Evolution
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By Bonnie Hohhof
Director of Competitive Research
SCIP
In addition to evolving in response to the
pressures of the rapidly changing business
environment, competitive intelligence is
changing in response to its own internal
growth imperatives. >>more
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TREND REPORT
GTM™ 2010 Corporate Strategy
Priorities Survey Results
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By Holly Lyke-Ho-Gland
Case Study Research Analyst
Growth Team Membership
Frost
& Sullivan
Frost & Sullivan’s Growth Team
Membership™ (GTM) recently completed
its 2010 survey of corporate strategy
executives in the Americas and Europe.
The executives were asked to identify their
most pressing challenges for 2010. Read on
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INTELLIGENCE ANALYSIS
Multi-Criteria Intelligence Matrix
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Kristan Wheaton
Assistant Professor
Intelligence Studies Department
Mercyhurst College
With many variants and accompanying
arguments, MCDMs prove to be an exciting
challenge for many CI professionals. >>more
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BLAST
FROM THE PAST
Defining Intelligence Requirements:
What is the Question?
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An article by Scott Swanson
From the archives of
Competitive Intelligence Magazine
In an ideal intelligence process model,
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main requirements and then communicate
them to the intelligence managers. >>
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BOOK
REVIEW
Understanding China’s Youth
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Reviewed by Dale Fehringer
Former Vice President,
Market Intelligence
VISA International
Based on extensive travel and
market research in China by author
Michael Stanat, this new book offers insights
into China’s Generation Y. >>
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HOMELAND INTELLIGENCE
Cognitive Sensor System for
Infrastructure Protection in
Homeland Security
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By Frost
& Sullivan's
Technical
Insights Group
With the increasing concerns about
terrorist activities, there is a need for reliable
technologies to monitor and protect critical
infrastructures. Research efforts should
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architecture considering inter- and
intra-dependencies, cascading effects,
while distributing intelligence across the
infrastructure to construct a robust security
solution. >>more
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APQC SURVEY RESULTS
2010 "Voice of the Customer"
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By Rachele Williams
APQC
APQC, a nonprofit best practices
research organization, in conjunction
with SCIP, conducted a short online
“voice of the customer” survey
to understand the key challenges and
issues facing today’s CI business
intelligence, and market intelligence
professionals. The following is a report
of the results.
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