SCIP featured in USA Today as part of the “Big Data” Campaign
Friday, June 26, 2015
Nan Bulger, CEO of SCIP, shares insights with Mediaplanet USA on the ways to win your CI team a seat at the executive table.
In an interview for the "Big Data" issue of one of the leading US content marketing media - Mediaplanet USA, Nan Bulger, CEO of SCIP, discusses the importance and challenges of the CI job, suggesting some clear directions on winning the CI team a seat at the executive table. She emphasizes on the significance of building a solid business case and supporting it with sustainable implementation plan.
In essence, "Functions that are considered "bottom line contributors" are likely to be given the greatest attention by the executive management, so build solid metrics that tie your efforts to the bottom line."
Read the full article here.
Fact: by 2020 there will be more data in the world than grains of sand. Now is the time to make sure we have proper software and tools for better organization, storage and management of online information. Learn more about Mediaplanet USA "Big Data" campaign here.