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SCIP is expanding its lineup of webinars to deliver to its membership more quality opportunities for learning, practice and networking. Mark your calendar for the upcoming SCIP University webinars and make sure you don't miss the opportunity to upgrade your skills and knowledge. Webinars are complementary to members. Check back often as new events are posted in the coming months!  


Prior webinars are available for purchase in our online store.



September 27, 2016

12:00pm - 1:00pm ET

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Integrating CI into Scenario Planning

Presenter: Erik Glitman, CEO, Fletcher/CSI

This session will discuss the role of CI, and the benefits from including CI in the Scenario Planning process. Items covered include:
• How to include CI in scenario development
• What kinds of CI are useful in the scenario planning process
• Steps that promote CI thinking in the Scenario Planning process
• Actions to collect secondary and primary CI in scenario planning
• Recalibrating Scenarios to include CI
• Incorporating the competitor perspective and potential into scenario planning strategies

Using a set of demonstration examples, the session will compare CI influenced Scenario Planning with other forms to show how inclusion of CI makes for more robust strategies and stronger scenario planning results. Additional insight will be provided on hot to effectively present CI that adds to rather than detracts from the planning process.

Key take aways:
• Awareness of how incorporating CI into the scenario development produces more robust strategy
• Tools to keep CI in perspective during the scenario development and planning process
• Types of CI that add the most to the process and how to present that CI

September 28, 2016

12:00pm - 1:00pm EDT

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How to Leverage Hiring Data for Competitive Insights  

Presenters: Kiran Nandavarapu, Director-Insights & Kalpana Devi Ramakrishnan, Associate Manager, Research - Blueocean Market Intelligence


Most leading companies are not very outspoken about how they operate their business, or plan their strategies and future moves. However, a company’s hiring data can reveal valuable insights and allow you to read in-between the lines. When these insights are correlated with secondary source data, press releases or interviews, it can prove to be a formidable and factual representation of the competitor's focus and momentum in various areas, including new business/products, geographies, and verticals or industries.

Webinar Takeaways
This webinar is applicable and highly relevant to all industries that operate at an ultra-fast, dynamic pace and where there are frequent activities that disrupt the course or direction of the industry or market. Attendees will learn how to:
• Understand competitor moves and centers of focus using hiring data
• Leverage insights around new business/products, geographies, vertical/industries and more
• Analyze hiring data and various parameters to identify the strategic moves, investments and priorities
• Compare hiring data periodically and steadily track competitor tactics


October 5, 2016

1:00PM - 2:00PM EDT

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Learn Strategic Insights From Your Competitor's Customers

Presenter: Sean Campbell, CEO, Cascade Insights


So your company just lost a deal to a competitor. It's a bummer, yes, but it's also an opportunity. The customers that just opted for your rival have an arsenal of information. Not only can they tell you how satisfied they are with the competitor’s product or service, they can also clue you in as to why they picked the competitor in the first place which in turn can strengthen your product features and marketing.
At the end of this presentation, you’ll be able to: ·

  • Know 5 ways you can identify competitor customers
  • List the 10 Key Post-Sale Questions you need to be asking
  • Strategically apply these insights to marketing, sales, and product development efforts


October 13, 2016

12:00pm-1:00pm EDT

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 Leveraging the Power of the Brand for Pricing Using Digital Data (Customer Reviews)

Presenter: Nishchay Mathur, Product Head - Blueocean Market Intelligence

There are multiple pricing algorithms that exist to provide optimum prices basis elasticities, competitive information and a host of parameters. However, one key element that often is overlooked is the power of the brand. How much would a customer be ready to pay more for on the account of brand equity? This webinar will explore how information in digital channels can be harnessed at a very granular level and factored into the optimization models to better manage outcomes.
Attendees will learn how to incorporate digital media data to boost product prices leveraging the marketing and branding efforts, and check the efficacy of the brand equity built by the marketing teams.


October 19, 2016

10:00am-11:00am EDT

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 Trend Monitoring and Analysis: Anticipating Disruption

Presenters:Peter Grimm, Managing Director & Beau Oliver, Director, Business Development - Cipher Systems


Understanding market trends and their impact is key to the future success of any organization. As dynamic competitive landscapes continue to evolve across industries, companies can no longer simply react quickly to market changes and disruptions. The ability to better anticipate changes and disruptions in the market, and their implications, can be the difference between success and failure for some organizations. In this session, we will discuss how to best identify and monitor trends that could impact an organizations differentiation in the market and anticipate potentially disruptive trends and business models. The lessons learned are vast in this area (see Blockbuster, Hummer, Kodak, etc.), where simply reacting to trends and disruptions is not enough to remain successful.
In this session, we will focus on:
• What is a trend? How to know if it is potentially disruptive?
• How to best align monitoring efforts with impacts to your differentiation
• How to prioritize and monitor identified trends
• Standard processes and Procedures for effective trend monitoring and analysis


Leadership Series Modules

Available on demand 

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Leadership Series - Module 1 - Creative Problem Solving

In the past few decades, psychologists and business people alike have discovered that successful problem solvers tend to use the same type of process to identify and implement the solutions to their problems. This process works for any kind of problem, large or small. Learn the entire creative problem solving process, as well as key problem solving tools that can be used every day. Skills such as brainstorming, information gathering, analyzing data, and identifying resources will be covered throughout the workshop.

Available on demand 

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Leadership Series-Module 2 - Leadership and Influence

Once you learn the techniques of true Leadership and Influence, you will be able to build the confidence it takes to take the lead. The more experience you have acting as a genuine leader, the easier it will be for you. It is never easy to take the lead, as you will need to make decisions and face challenges, but it can become natural and rewarding. The workshop includes a number of elements including but not limited to; Understanding, Transformational Leadership, Explain leading by Delegating, Defining "leadership".

more Calendar

How to Leverage Hiring Data for Competitive Insights

Featured Members
Jesper Martell2016 SCIP Distinguished Member Award Recipient - Solutions Provider
Alexandre DelRey2016 SCIP Distinguished Member Award Recipient - Practitioner

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