Sally Potts's career at PwC spans 17 years in the areas of sales, marketing, research and analysis. Sally is currently a director on the US Advisory Marketing team and leads their customer & competitive intelligence function. She routinely briefs leadership on customer perception, competitor moves and industry trends; providing them with her insights on marketing strategy, market intelligence and competitive positioning. Additionally, Sally leads ad-hoc custom intelligence projects in support of Advisory's priority investments and conducts brand assessments for potential joint business relationships between PwC and external entities.

Prior to her current role, Sally specialized in thought leadership and marketing programs for the firm's TICE industry vertical (Technology, InfoComm, Entertainment & Media). She managed PwC's Consumer Intelligence Series research program, a program that delivers insight on the empowered consumer and digital technology trends. Sally was a primary author on the PwC report, Turning the Page: the Future of eBooks; she was a reviewer for PwC's Global Entertainment & Media Outlook; and editor for the telecom industry's first book on Revenue Assurance, PwC's To the Max: Revenue Maximization for Capturing the Opportunities Within.

Sally received SCIP certification from the ACI CIP program. She holds two graduate degrees in business, an MBA from Southern Methodist University and an MS from the University of Texas at Dallas. Sally earned an undergraduate degree in music engineering from the University of Miami's Frost School of Music. She has completed executive education programs in business strategy at both The Wharton School at the University of Pennsylvania and the Kellogg School of Management at Northwestern University.