SCIP offers Intensive Training courses at conferences and other venues so that you can become certified in the shortest possible time.
Click here for our In-Person training calendar to find upcoming Intensive Training.
SCIP Fundamental Certification Intensive
Full Certification 50 points
Foundations of Competitive Intelligence - A Practicum
To excel as an intelligence professional in today’s global, competitive marketplaces requires you to have the ability to identify and communicate insights and analysis to business leadership in clear, concise and impactful ways. This fundamentals session will introduce participants to an intelligence operating model that is designed to enable you to deliver high quality results your business leads will value. The course will provide an overview of intelligence strategy, strategic alignment, business and client needs and return on investment. Topics covered in depth include project scoping and estimating, execution, secondary research, primary research, managing contractors and managing internal client expectations. The agenda is designed to be highly interactive and engaging, with numerous exercises and case studies. The workshop is structured to enable you to practically apply the skills learned.
Introduction to Customer Intelligence, Insights and Analysis
Incorporating research on customers’ unmet needs and wants is critical to competitive advantage. Competitive intelligence and customer insights market research are integrated functions and closely linked in the effort to understand the full landscape of a marketplace and respond accordingly. Take-Aways include: Understanding of the differences and overlaps between CI and Customer Insights, Insight into the skills (such as survey development) and tools (such as the Net Promoter Score NPS).
Predictive Analytics Introduction
This overview introduces the attendee to the basics of predictive analytics. We will explain what predictive analytics means and introduce a basic model for developing an integrated drivers model and dashboards to aid the organization in developing the basics for use in assumption based forecasting. We will also introduce systems thinking and events cascading and its relevance to competitive intelligence techniques. Expect to walk away with the basics for developing the foundation of a good early warning system process.
Ethics and Legalities Basics for Intelligence Programs
Review basic ethical and legal rules that impact intelligence gathering. Understand the rules of engagement and handling of proprietary information. Topics include, pricing legalities, gray areas, international laws and governance and research ethics. Take away template includes: Intelligence Ethics Guidelines