Competitive Intelligence^TM magazine

Enhanced Online Issue Version
This entry provides you access to the new expanded online version of the July/September 2011 issue. With this version you can click from page to page, move from table of contents directly to an article, and take advantage of several other navigational and viewing capabilities.

Full Issue pdf
Here you can access the full PDF of the January-March 2011 issue. The individual articles below represent the full issue contents.

Researching Private Companies on the Internet
August Jackson. Internet sources are often the most useful first stop for any given research project. Here’s some basic guidance on how to apply valuable sources of information to gain insight and develop foresight about private companies.

Polishing a Diamond: Making Good Competitive Intelligence Products GREAT
Dan Mulligan and Melissa Napolitano. What makes intelligence products valuable to a decision-maker? Building on Brei and Fleisher’s work on what elements make an intelligence report valuable, a new component can help make good competitive intelligence products GREAT.

Interview with Ty Trenary
Sean Campbell and Scott Swiggart. Learn how one organization organizes its competitive intelligence efforts, applies research templates, selects analytical techniques, develops partnerships and collaborative efforts, and delivers core insights.

Find the Right People to Interview through Secondary Research and Social Media
Ellen Naylor. Thorough preparation is key to successful interviewing: understand why they want to talk, what questions they can answer, and how the conversation might flow. Start with searching the right sources to find that ‘special’ person.

LinkedIn inter-firm relationships: collaborative asset or competitive risk?
Robert Duncan, Anthos Yannakou, and Rene Erasmus. Participation in LinkedIn networks increase the number of social connections you have. But do you actually increase your inter-firm relationships and use them to improve your collaborative innovation and problem-solving capabilities?

Competitive Intelligence, Law, and Ethics: The Economic Espionage Act Revisited Again (and
Richard Horowitz. Of all the information gathering professions, competitive intelligence is the most conservative in its information collection techniques yet the most preoccupied and scrutinized about law and ethics. What is it about trade secret law and CI which continues to create confusion?

Trade Show Intelligence: $309 Million Judgement Against Mattel: Judge Says Market Intelligence Tactics Inappropriate
Jonathan Calof. This issue’s column is a reminder about the ethics of event intelligence and what can go wrong when you don’t follow well-accepted SCIP guidelines.

CI Certification Series: War Gaming -- Not for the Weak of Heart
Ben Gilad. Did you know McKinsey just published a piece this year in its magazine about the importance of war games and the need to design them carefully? War games are hot. Everyone and their cousins run war games today.

The Analyst's Corner: Visualize This!
Karen Rothwell. Data visualization is becoming an increasingly popular tool for portraying and distributing complicated information in creative ways. We should consider employing data visualization techniques in the production of our intelligence findings and deliverables.

SCIP UK Networking Series: How to Become Part of the CEO Agenda
Anders Marvik and Andrew Beurschgens. Anders Marvik, now vice-president Competitor Analysis and Corporate Strategy, started to develop a divisional market intelligence programme from scratch at Statoil some four years ago. Since then he has been able to elevate market intelligence to become a top management priority

Working Smarter: Website Monitoring Tools.
Toni Wilson and Dale Fehringer. This column describes several website monitoring tools that can provide us some of the help we need to do our jobs.

CI Enablers: Enablers for the Execution of Effective Competitive Intelligence
Senthil Kumar and Georges Carlier. The key challenge for an intelligence manager today is to develop a model which is both sustainable and scalable while delivering the insights required.

Competitive Intelligence Library
Bonnie Hohhof. Recent articles of interest to competitive intelligence professionals.

The Chair's Perspective: SCIP at Mid-Year
Scott Leeb. When I first introduced myself as Chair, I began my column by saying “these are exciting times for SCIP.” Six months later, I am still extremely enthusiastic about SCIP. We have made great progress and I want to update you on what has taken place.

The View from SCIP: Five Weeks to Cover Four Corners of the World
Ken Garrison. Given our members’ broad reach and their ambition to improve their competitive intelligence knowledge, it is only natural that as an organization we deliver training, education, and networking to as many of our members as possible.

Editor's Letter: The electronic ‘real world’
Bonnie Hohhof. Reflecting the changes in much of today’s business (and society), the electronic realm’s role in competitive intelligence continues to grow. Long used for information acquisition and distribution, software and networks are now supporting all elements of the competitive intelligence process, including analysis and product presentation to end users.

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