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SCIP Boston Presents: Driving Investor Relations Effectiveness Through Competitive Intelligence
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When: Thursday, October 5, 2017
6:30pm - 8:00pm
Where: Thomson Rueters
22 Thomson Place
Boston, Massachusetts  02210
United States
Presenter: David Calusdian, President, Sharon Merrill Associates, Inc.
Contact: Jan Butler

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Competitive Intelligence has become a critical responsibility within the investor relations function at publicly held companies. This webinar is focused on how competitive intelligence professionals can be essential partners with the investor relations officer as they seek to provide actionable and relevant data to the C-suite and board on the company’s competitors, peers, industry and overall market. Learn the qualitative and quantitative information that is most relevant to the investor relations function and how the sophisticated analysis of that information can be used in designing IR strategy and contribute to senior management decision making. 
• Understand the information needs of the IR function’s key audiences, including the board, senior management and the investment community 
• Identify the qualitative and quantitative information that is most useful to investor relations officers 
• See how the competitive intelligence will be used by the IR function to provide analysis and recommendations to the board and senior management 
• Learn which competitive intelligence tools are most useful in developing actionable information 
• Develop processes to enable critical knowledge in various parts of the company to flow to the IR function 

Featured Members
Tracy A. Berry, National MI2018 Distinguished Member Award Recipient
Stephanie Hughes, Super-h, LLC2018 Innovations in Integrated Intelligence Award Recipient

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