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Gaining an Early Read at Speed | Pushing CI Boundaries with Social Media Intelligence | Part Deux
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When: Thursday, December 7, 2017
2pm-3pm UK Time
Where: This is an E- Learning Event - Presented by the SCIP UK Chapter
United States
Contact: Andrew Beurscghens

Online registration is closed.
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Presentation Synopsis:

The session will explore how competitive intelligence professionals can take advantage of recent advances in social media monitoring and analytics tools to gain much faster access to market insight. Real examples of what’s possible will be provided, including a deep dive into chapter 2 of EE’s own social competitive intelligence programme. This will lead into an open mike discussion where attendees can quiz Andrew and his co-presenter, Catriona, on how to tackle the real-life CI challenges they are facing using social media platforms and techniques.

Attendees will gain:

·        A framework for rolling out a comprehensive social media competitive intelligence programme which caters for sophisticated strategic needs, based on EE’s experience and lessons learnt

·        An understanding of new social media intelligence tools (such as image recognition tools) and how they can be used for competitive intelligence purposes

·        Advice on how to work collaboratively with your colleagues across the organisation including Marketing and Insight/Research who might currently “own” social media monitoring for their organisation, in order to gain meaningful CI insight from social media


Speaker Profiles:

Catriona Oldershaw

Co-Founder, The Insights Distillery


Catriona is co-founder of social media research consultancy, The Insights Distillery, which specialises in managing Social Competitive Intelligence programmes for large brands. She has 20 years’ experience in senior agency and client-side marketing, insights and commercial roles, including 4 years as Managing Director UK at social media monitoring provider, Synthesio, where she was selected as a member of the Silicon Valley Comes to the UK Top 100 Club of most promising UK based business leaders of high growth companies. She has spoken at numerous events as a social media intelligence expert, including Social Media World Forum, Social Media London, techMAP, NewMR and news:rewired. Connect with her via @CatrionaTweets and


Andrew Beurschgens
Head, Market Intelligence EE


Andrew is the Head of Market Intelligence at the UK mobile network operator, EE, an operating subsidiary of British Telecom, the incumbent fixed, mobile, consumer and business market serving telecommunications operator in the UK. In cooperation with other volunteers from both the practitioner and supply side of the market and competitive intelligence discipline, Andrew is acting Volunteer of the SCIP UK Chapter.  He is a recipient of both the SCIP Catalyst Award, a Distinguished SCIP Member Award as well as individually recognised for his volunteer services to the profession and its members.  He has served on the SCIP Board and Executive Committee. Connect with him via @abeurschgens and

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