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SCIP UK Presents: Win/Loss Analysis in Action
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When: Thursday, February 22, 2018
2:00pm-3:00pm UK Time
Where: This is an E-Learning Event - Registration link is in Description of the Program
United States
Contact: Andrew Beurschgens

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SCIP UK Presents:

Win/Loss Analysis in Action

Thursday 22nd February 2018

2:00pm-3:00pm UK Time





Presentation Synopsis

Feedback from the UK audience and SCIP’s membership WIN LOSS Analysis is one of the top 5 most sought after analysis frameworks asked after.  Our kick off webinar for this year’s programme builds on the sage advice from BI Source’s Ellen Naylor, author behind ‘Win Loss Analysis| How to Capture and Keep the Business You Want’ and shares a practitioner’s experience in actioning Ellen’s blueprint across not one, not two but three business problems.


Attendees will gain:

  • An outline the What, the Why and the How from BI Source’s Ellen Naylor
  •  Context
  • EE’s Starting Blueprint | Best in Class Approach
  • Actioning Best in Class and Lessons Learnt
  • What’s Next?



Speaker Profile


Andrew Beurschgens

Head Market Intelligence, EE

Andrew is the Head of Market Intelligence at the UK mobile network operator, EE, acquired by BT in February 2016 driven by its leading and pioneering self with 4G network and services.  In cooperation with other volunteers from both the practitioner and supply side of the competitive intelligence discipline, Andrew is acting Volunteer of the UK Chapter.  He is both a Catalyst Award winner, a Distinguished Practitioner Award winner and a CI Fellow recognised for his volunteer services to the profession and its members.  He has served on the SCIP Board and Executive Committee. Connect with him via @abeurschgens and

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