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SCIP Nigeria Presents: Competitive Intelligence Gathering Methods | Ethical Challenges and Good Prac
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SCIP Nigeria Presents: Competitive Intelligence Gathering Methods | Ethical Challenges and Good Prac

3/28/2018
When: Wednesday, March 28th, 2018
5:00pm WAT
Where: This is an E-Learning Event - Access Provided Upon Registration - Registration Link BELOW
United States
Contact: Seyi Jawando

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SCIP Nigeria Presents

Competitive Intelligence Gathering Methods | Ethical Challenges and Good Practice

 

Date | Wednesday,28nd March, 2018

 

Time | 5.00pm through to 6.00pm (WAT)

 

REGISTER HERE

 

Presentation Synopsis

Data collection in most parts of Africa can be very frustrating because by default it was never part of our culture. However, this is gradually changing with the advent of digitalization, big data and analytics. The speaker (with his Competitive Intelligence and Market Research colleagues who will be in the room with him) will therefore be sharing his practical experience collecting data across Africa as a Competitive Intelligence Analyst. Attendees will be taken through various intelligence collection methods, challenges encountered in gathering data in Africa and how to ethically gather data based on the SCIP best practices.

 

Attendees will gain:

 

§  Insight into importance of relationships with people on-ground, as part of their info collection strategy

§  How best to work with 3rd party vendors and Facilitators when collecting data and info on competitors and targeted market (customers)

§  Ways to deal with quality of data and info collected from primary and secondary sources

 

 

Speaker Profile

 

Mzo Gulwa

Senior Manager: Competitive Analysis at Standard Bank

 

In addition to his full-time role at Standard Bank, Mzo is a part-time lecturer on topics such as Strategy, Industry Analysis, Industry Foresight, Competitive Intelligence and Organisational Dynamics at the Wits Business School (WBS) and UCT Graduate School of Business (GSB) – SA based. He is also the Founder and CE of PurpleGrowth Consulting. Training. Coaching. 

Featured Members
Tracy A. Berry, National MI2018 Distinguished Member Award Recipient
Stephanie Hughes, Super-h, LLC2018 Innovations in Integrated Intelligence Award Recipient

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