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SCIP Minnesota Presents: Win/Loss Analysis: How to Capture and Keep the Business You Want
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When: Wednesday, April 25, 2018
12:00pm Central Time
Where: This is a Lunch and Learn - Registration Link is Available Below
United States
Contact: Julie Johnson

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Many in sales, marketing, competitive intelligence, and even executives don’t really know why their company wins and loses business. Businesses can keep from repeating their mistakes by doing the one thing that most businesses are afraid of doing: following up with their customers and asking, “What happened?”


Discover how to remove the guesswork, and help your company gain more business by conducting Win/Loss interviews with your customers and those who chose a competitor. Research shows that acting from a formal win/loss program can improve business win rates between 15 to 30 percent.


Key Takeaways:

  •  An understanding of what Win/Loss analysis is; why it works; and how your company can benefit from developing a Win/Loss program
  • A unique 12-step Win/Loss process that has guided managers and executives to world-class results
  • The 7 key issues that you must address as you develop a Win/Loss program. 

About our Presenter:

Ellen Naylor is one of America's pioneers in competitive intelligence and Win/Loss analysis. For 25 years, she has delivered research that has consistently helped companies beat their competition and make smarter strategic decisions.

Naylor won the Catalyst and Fellow awards from the Strategic and Competitive Intelligence Professionals, and served on its Board. She is the author of “Win/Loss Analysis: How to Capture and Keep the Business You Want”.

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