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Bootcamp - Using Superiority Analysis to Become a Champion for Growth (CI 200)
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Bootcamp - Using Superiority Analysis to Become a Champion for Growth (CI 200)

This two day workshop is designed to ensure CI program leaders, analysts and the growth executive clients they serve all align around the primary mission that unites all CI practitioners with the companies where they work: GROWTH.

6/25/2019 to 6/26/2019
When: June 25-26
8:00am - 5:00pm
Where: etc. venues-Marble Arch
Garfield House
86 Edgware Rd
London, London  W2 2EA
United Kingdom
Presenter: Arik Johnson - Aurora WDC
Contact: Michelle Winter

Online registration is closed.
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Superiority Analysis Aligns Companies for Market Success

The convergence of technology around collection, storage and processing activities has transformed CI into a more analytical discipline than ever before. And, as industry evolution has entered the analytical canon we now know how to predict which growth strategies will succeed and how. Much like an API (application programming interface) allows different information systems to interoperate with data, Superiority Analysis has emerged to enable a company's growth executives to program a growth strategy in a predictable way. 


Where Does CI Fit?

But CI is needed to balance the growth strategy being programmed between the Superiority Criteria (Satisfiers, Drivers and Disruptors) the market is defining for the winning offer and the Control Factors each provider will govern to match that criteria as it changes over time.


Day One: Understanding Your Angles of Attack

The first day of the CI-200 workshop is devoted to choices. How do growth strategies really work? Which offers represent the best strategic growth opportunities for the company you serve and who else covets that growth? What is our superiority criteria; what will the market temporarily reward with share, what is currently being offered but will never be rewarded, and what will cause the market to question the relevance of the existing offers? What are this offer's control factors - factors we control, factors nobody controls, and factors we can merely influence to a greater or lesser extent by others? By the end of Day One you will understand, not only, where to compete, but how to win in the markets your company might choose to grow from.


Day Two: Deploying the Operational Plan for Growth Intelligence

These insights about your growth strategy are meaningless if you cannot operationalize an intelligence plan to test and support that growth strategy with insights that influence the future of the business. Day Two will be all about the plan: timetable and implementation schedule; personnel roles; technology enablers; sources and methods; budget requirements and performance milestones; and much, much more...


What's in it for you: No Excuses

At the end of these two days, you will have no excuses for your program's failure to be an active partner in producing the growth your strategy, innovation and C-suite executives are responsible for. If you want a seat at this table, this is how you do it.



About Your Workshop Leader

Arik Johnson is Founder and Chairman of Aurora WDC and Managing Director of the Centers for Open Reconnaissance. As a SCIP Board member from 2004-2007, Arik served as chairman of the annual conference program committee (2006), development committee chair of the CI Foundation (2007-2009) and has won both the Catalyst Award (2005) and been selected as a member of the Council of Competitive Intelligence Fellows (2008). He is the originator of the Angles of Attack Algorithm, a meta-analysis framework to predict and plan for industry change by designing intentional growth strategies which remove the inherent fragilities in any company's business model. A History graduate of the University of Wisconsin Madison, Arik concentrates his time as a worldwide ambassador of CI to leaders of corporations and startups of all kinds. Most recently he has been experimenting with a new startup resiliency program called RECONVERGE:DEMO(lition) which puts startup founders through a business model makeover to transform their company from promising to irresistible. Beginning in 2019, Arik will bring startup accelerators into U.S. secondary education institutions to provide young adults choices beyond the university default for America's best and brightest.



We are capping registration at this session, and we expect to reach capacity soon. The $1,495 registration fee includes all materials and testing fees as well as a one-year membership to SCIP. While we do not hold hotel blocks for this venue, you can receive a discount on hotel stays when using HotelStorm (apply the password SCIP to view rates.) For information about group rates of 3 or more, please contact Michelle Winter at mwinter@scip.orgFor complete SCIP University certification program details visit  


Payment in full is required immediately upon registration and is non-refundable. If, for any reason, you are unable to attend the event for which you are registered, and notify SCIP in writing more than 3 weeks prior to the event start date, a one-time credit will be issued for use toward registration at any other event. The credit must be used within 90 days of the original registration date and can be applied to any event scheduled up to one calendar year from the event for which you originally registered. Credits may not be transferred more than once, and all unused credit(s) will be forfeited after 90 days. Cancellation within 21 days prior to the event will incur a one time fee of $500. The remaining balance can be applied to any event up to one calendar year from the event for which you originally registered. Notification must be received by SCIP in writing. If you do not attend the event and fail to notify SCIP prior to the event, no credit will be issued. Every effort is made to ensure that the speakers noted in this brochure are present, but changes beyond SCIP's control may occur.


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