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SCIP Rocky Mountain presents: Win/Loss Analysis: How to Capture and Keep the Business You Want
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When: Thursday, September 27
6:30pm - 8:30pm Mountain Time
Where: Regis University at the Denver Tech Center
6380 S Fiddlers Green Cir #200
Greenwood Village, Colorado  80111
United States
Contact: Ellen Naylor

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Joint Meeting: SCIP and ASP Colorado


“Win/Loss Analysis: How to Capture and Keep the Business You Want"


Date & Time:  Thursday, September 27: 6:30 pm to 8:30 pm (MDT)


Location:  Regis University at the Denver Tech Center

                  6380 S Fiddlers Green Cir #200, Greenwood Village, CO 80111


Pricing:  Event is Free

September kicks off “Author’s Autumn”, showcasing local strategy-related authors.  This month’s speaker is Ellen Naylor, author, competitive intelligence consultant and speaker, and President of the Strategic and Competitive Intelligence Professionals (SCIP) Rocky Mountain chapter. 

Ellen will present an overview of her award-winning book, Win/Loss Analysis: How to Capture and Keep the Business You Want. Win/Loss is one of the few analytic techniques that improves a company’s ROI, every time. Ellen will define Win/Loss analysis and the benefits of conducting it. She will share her unique 12-step Win/Loss process to guide attendees to develop a world-class Win/Loss program. While Win/Loss is regarded as a tactical analytic technique, Ellen will share a case study where it was used to select the right acquisition candidate. Lastly, she will share some lessons learned since publishing the book in 2016.


Ellen Naylor is one of America’s pioneers in competitive intelligence (CI) and Win/Loss analysis. Naylor initiated Verizon’s first CI program for enterprise marketing in 1985. She won the Catalyst and Fellows awards from SCIP, and served on its Board. She contributed to three SCIP books, most notably, Starting a Competitive Intelligence Function. Ellen’s company, The Business Intelligence Source is in its 25th year. The company’s research has consistently helped clients beat the competition and make smarter strategic decisions. Ellen earned a BA from the University of Notre Dame, and an MBA from the Darden Graduate School of Business.


For additional details on this event, Rocky Mountain SCIP, or to RSVP, email us at or register HERE


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