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Virtual Session - Tactics to Handle Objections
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When: Tuesday, June 18, 2019
12:00pm - 1:00pm Eastern
Where: This is a virtual webinar event - Registration link is below
United States
Presenter: William Nee, Senior Director, Senior Director of Market Intelligence, Oracle Corporation
Contact: Michelle Winter

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One of the most challenging aspects of being a competitive intelligence analyst is addressing credible objections raised in a sales engagement. These are often planted in the minds of your prospective customer by your opposite number working for your competitor, whose aim is the same as yours -- influence the prospect’s buying intention. These attack points are intended to put your company on the defensive, and occasionally can be difficult to address since they’re often not completely refutable

(just like yours!) 


Key Take-Aways: 
Common principles to keep in mind when addressing objections 
Typical categories of objections, and general techniques on how to combat each 
Ways to address customer objections presented in a meeting or in a written format 

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