A critical element for any organization is maximizing its competitive intelligence (CI) analytics; in our era of perfectly efficient markets, an effective “Early Warning” system can only be achieved by including primary source intelligence as part of your CI model. Based on several tested & proven best practices approaches utilized by Fortune 100 firms, you will learn how to optimally, early and systematically detect competitors’ behaviors, sales motions and customer pain points, and anticipate market opportunities and competitors’ next moves as part of such an Early Warning system.
What You Will Learn
- An understanding of the tool & success factors that help you anticipate market opportunities and competitors’ weaknesses,
including indicators/signals for monitoring
- A blueprint on how Primary Source CI can be used to determine market attractiveness and GTM strategies
- Tested and proven ROI metrics used in practice to justify an anticipatory Early Warning CI program for impactful C-suite visibility
- A framework for preparing action plans for different types of risk
- Proven ways to enhance the strategic impact of CI in your organization, illustrated by specific best practices examples
By registering, you agree to adhere to our antitrust policy and code of ethics.
Demian Straka - Senior Manager, Corporate Strategy, Hewlett Packard Enterprise
Demian and his team are focused on applying Competitive and Customer Insights to executive and board-level decisions. A 15+ year veteran of insights, he has led market, customer, and competitive intelligence groups for Hewlett Packard since 2007 and several startup IT companies before that. He holds a M.A. in English and Marketing from Colorado State University, with an emphasis in research methodology.
Marc Limacher - Chief Executive Officer, INOVIS, Inc.
Marc Limacher started INOVIS, Inc. in 1992 as a boutique primary CI specialty firm focusing on only two industries: IT and life sciences. As a 28-year veteran in the CI and counter-intelligence industry, he has grown INOVIS into a global leader in primary strategic & tactical intelligence & consulting services, counting a select group of global Blue Chip companies as loyal clients. The introduction of an expert regulatory intelligence practice as well as an innovative real-time scenario planning software tool are unique in the industry. Prior to INOVIS, he was Director of Market Intelligence at a leading U.S. institutional investment firm for five years, providing primary intelligence on small-/medium-/large-cap equities via a global employee network of 125 investigative analysts. Marc also delivers custom CI seminars, runs competitor simulation workshops, and is a frequent lecturer on CI and counter-intelligence topics at companies and to academia. He is fluent in 5 languages and enjoys the proximity to the ski slopes from the Lucerne office, the proximity to the Pacific waves from the Palo Alto office, and the proximity to NYC from the Princeton office.