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Webinar - Tap into the Power of Enterprise Tools to Spread & Improve MI Deliverables
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Webinar - Tap into the Power of Enterprise Tools to Spread & Improve MI Deliverables

 Export to Your Calendar 9/12/2019
When: Thursday, September 12, 2019
10:00am - 11:00am Eastern
Where: Registration Link Below
United States
Contact: Michelle Winter

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In this webinar, led by Aurelien Blaha of Digimind, you will learn how market intelligence processes can connect with other business tools in the enterprise such as collaborative platforms, CRM and data visualization tools. This integration helps market intelligence function across other business units in the enterprise, by letting your audiences consume content in the working environment they are familiar with. The session will include customer cases from various industries. 


What You Will Learn
  • A unique perspective of the modern workplace’ ecosystem including collaborative platforms, CRM and data visualization tools
  • Best practices to set up a feedback loop on your market intelligence deliverables, in turn improving the quality and focusing on deliverables that matter the most to your audiences
  • Key factors of success for shifting from a traditional way of delivering your market intelligence to a more collaborative and integrated approach
  • Inspiration from customer cases to get started, or improve your existing setup


Our Presenter


Aurelien Blaha - Chief Marketing Officer Digimind

Aurelien Blaha is Chief Marketing Officer with Digimind, a global leader in competitive intelligence and social listening software. Prior to Digimind, he has been a Marketing Director with FINALCAD, a construction software startup. Previously, Aurelien held various positions in social media and competitive intelligence at Dassault Systèmes, a global software vendor. As a CI practitioner with a focus on tactical sales, he successfully launched and animated a community of 3000+ professionals around CI-related topics, and shared the results of this experience at SCIP 2011 European Summit. Aurelien holds a Master's degree in Software Engineering in Paris, France and a Master's degree in International Business from Thunderbird School of Global Management in Phoenix, AZ. He currently lives in Paris, France, with his wife and their two boys. 



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