Webinar - Best Practices in Establishing a Competitive Intelligence Function
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Webinar - Best Practices in Establishing a Competitive Intelligence Function

When: Tuesday, February 11, 2020
12:00pm - 1:00pm Eastern
Where: Virtual Event
United States
Contact: Michelle Winter

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In this webinar, learn from the experience of Tracy Berry in launching a formal competitive intelligence program at ServiceMax, the global leader in service execution management. Tracy will outline the tools and techniques she used to identify internal CI requirements, and best practices in building out a CI program using internal and external resources to address organizational needs.


What You Will Learn
  • Lessons learned from establishing a formal competitive intelligence program
  • Techniques for identifying an organization’s CI priorities
  • Steps to follow to launch the CI function using a “30-60-90-Day” game plan


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Our Presenter 


Tracy Berry - Senior Competitive Strategy Manager, ServiceMax

Tracy has spent nearly her entire career in competitive intelligence and strategy. She was an intelligence officer at NSA and CIA for 12 years, followed by several years running her own CI consulting firm. After taking time out from CI to explore her passion for equestrian sports as a horse show manager on the West Coast, she returned to the corporate world as a CI manager for a major mortgage insurance firm in 2014. Since July 2018, Tracy has been with ServiceMax, where she is busy launching the competitive strategy function for this global software company.



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