Webinar - How to Use Competitive Intelligence to Retain More Customers
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Webinar - How to Use Competitive Intelligence to Retain More Customers

When: Wednesday, October 23, 2019
12:00pm - 1:00pm Eastern
Where: United States
Contact: Michelle Winter

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Did you know that on average 1 out of every 4 customers who have left your organization had no intention of doing so? Do you know that over 90% of churned customers move to a competitor? Your customers may be with you now, but competitors are always knocking at their doors. So how can you best prepare your organization to prevent future churn?  In this webinar, Crayon's Ellie Mirman will dive into how CI professionals can use their work to help their businesses reduce churn and retain more happy customers.


What You Will Learn
  • Insight into how and why to conduct a churn analysis with a competitive intelligence lens
  • Ways to spot where your organization is vulnerable to competitor outreach and which competitors are taking your customers
  • Best practices for turning competitive intelligence into a customer retention strategy


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Our Presenter


Ellie Mirman, Chief Marketing Officer, Crayon

Ellie Mirman is the Chief Marketing Officer at Crayon, the market and competitive intelligence company that programmatically tracks the competition's complete digital footprint. Tens of thousands of teams use Crayon's software platform to track and analyze the activities of over two million companies. Prior to Crayon, Ellie held marketing leadership positions at Toast and HubSpot during their extreme growth from startup to global enterprise. She is an active speaker, blogger, and contributing writer on the topics of marketing and competitive intelligence.



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