What You Don’t Know About Your Competitor’s Pricing Strategy Can Hurt You
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What You Don’t Know About Your Competitor’s Pricing Strategy  Can Hurt You

When: Wednesday, October 30, 2019
12pm Eastern
Where: Please Register Below
United States
Contact: Michelle Winter

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What You Don’t Know About Your Competitor’s Pricing Strategy Can Hurt You
A Virtual Event


Sometimes a product or service with the lowest price winds up costing the most in the long run: a car that requires frequent repairs, or an airline that charges for everything but a seat belt. While many organizations still focus on that initial price, companies that are buying and/or selling based on value and Total Cost of Ownership have a clear, demonstrable competitive edge:


  • Companies that sell based on value (rather than simply price) are 24% more profitable than their industry peers
  • Companies that buy based on best value are 36% more profitable. 
  • In today’s age of transformational technologies and political upheaval, this is another disruptive force for strategic, market and competitive intelligence (SMCI) professionals to be aware of. Industries are being upended by shifts in pricing and purchasing models, and SMCI professionals need to understand the impact that this may already be having on their customers, suppliers, and competitors.


What You Will Learn
In this webinar, Todd Snelgrove, a Subject Matter Expert on all things "Value", will provide an executive overview of his and Prof Andreas Hinterhuber's bestselling new book - Value First Then Price - Quantifying Value in Business to Business Markets from both a Buyer and Sellers Perspective. Todd's webinar will focus on new, best in class examples, of how companies can calculate, communicate, sell and price for both products and services. Having this understanding will help SMCI professionals think twice when evaluating shifts in market and competitor dynamics relative to pricing, customer experience, and profitability.


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