SCIP UK Presents: Building a Competitor Product Matrix, in a Complex Environment
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11/13/2019
When: Wednesday, November 13, 2019
11:00am Eastern/1600 UK time
Where: This is a virtual event - please click below to register
United States
Contact: Graeme Dixon

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SCIP UK Presents:

Building a Competitor Product Matrix, in a Complex Environment

Wednesday, November 13, 2019 

11:00am -12:00pm

 

 

Sometimes relevant and specific information in complex competitive environments is scarce. This short session will offer an outline on how to build a simple, yet effective, high-level competitor product matrix, with limited information. It is designed to be dynamic and evolve according to the needs of the organization.

Key Take-Aways
• An approach on how to build a customer-centric, competitive product overview
• How to define attributes, and determine unique value and recognize competitive gaps?
• How to design a dynamic format, that allows flexibility and customization?

 

About our Presenter:

 

Anjusha Chemmanur is a Market and Competitive Intelligence Manager, specializing in the travel technology and payment industries. She graduated with a Bachelor’s degree in Hotel Management (BHM) and began her career as a corporate account manager at a global hotel brand. After managing a successful entrepreneurial venture, she went on to research and implement a corporate branding, market positioning, and future strategy project, for a multinational jewelry retail business. She then moved to the UK to pursue her MBA, specializing in strategy. A result-driven professional with 15+ years’ experience in strategic management in travel, retail and service industries, Anjusha brings in a unique combination of professional and entrepreneurial experience


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