SCIP UK Presents

Win/Loss Analysis: A Key Component of Your Competitive Intelligence Arsenal

with

Lisa Goldberg

Senior Director, Market Strategy

Ellucian

Wednesday, December 11, 2019

2pm UK Time/ 9AM Eastern

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Win-loss analysis is more than the process of capturing and analyzing information on why a customer/prospect made a purchase, it is the opportunity to explore the unasked or unanswered question(s). Join me as we explore the steps to establishing a win-loss program that can help you find the answers to the questions you seek.

Take Aways:

• Understanding the components of a win/loss program
• Understanding how win/loss can help you identify your distinctive competencies
• Understanding how to get buy in from your executives

About our Presenter:

Lisa Goldberg is an insightful market and competitive strategist with over two decades of experience working in the educational technology space.  Lisa’s current role as Senior Director, Market Strategy has her focused on increasing Ellucian’s global success through a deep understanding of the market and competitive landscape.  Lisa resides in Pennsylvania with her husband Jeff, daughter Caitlyn and two Bernese Mountain dogs.